管理資訊系統

Management Information Systems: Concepts and Applications 4/e

+作者:

Rainer

+年份:
2017 年4 版
+ISBN:
9781119923459
+書號:
CS0405PC
+規格:
平裝/彩色
+頁數:
542
+出版商:
John Wiley
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●Chapter 5: Completely rewritten chapter on Business Analytics. Chapter provides a visual overview of the Analytics process (Figure 5.3), and extensive coverage of descriptive analytics, predictive analytics, and prescriptive analytics.
●Plug IT In 5: Completely rewritten Plug IT In on Artificial Intelligence. This Plug In differentiates between weak AI and strong AI and then addresses AI technologies such as expert systems, machine learning, deep learning, and neural networks. The Plug In continues with a discussion of AI applications, including machine vision, natural language processing, robotics, speech recognition, and intelligent agents.
●Chapter 3 contains expanded coverage of Big Data.
●Plug IT In 1 provides expanded coverage of business processes.
●All new or updated IT’s About Business, chapter opening and closing cases, and examples.
●Pedagogical changes include: (a) Revised and streamlined “Apply the Concept” activities now relate directly to chapter objectives (b) New “Internship Activities” replace the Ruby’s Club activities from previous editions. Each Internship Activity includes a software demo that requires students to apply new tools to business problems (c) Revised “Collaboration Exercises” now each require use of Google Drive. (d) Revised and streamlined database and spreadsheet exercises for every chapter. These include references to lessons in the WileyPLUS lab manual for students who need instruction or review.

The 4th Edition of Management Information Systems promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context. The integration of Microsoft Excel and Access exercises at the end of every chapter enables students to practice their Microsoft application skills in the context of the chapter material.

R. Kelly Rainer, Brad Prince, Hugh J. Watson

Chapter 1 Introduction to Information Systems
Chapter 2 Organizational Strategy, Competitive Advantage, and Information Systems
Chapter 3 Data and Knowledge Management
Chapter 4 Telecommunications and Networking  
Chapter 5 Business Analytics  
Chapter 6 Ethics and Privacy  
Chapter 7 Information Security
Chapter 8 Social Computing
Chapter 9 E-Business and E-Commerce
Chapter 10 Wireless, Mobile Computing, and Mobile Commerce  
Chapter 11 Information Systems within the Organization  
Chapter 12 Customer Relationship Management  
Chapter 13 Supply Chain Management
Chapter 14 Acquiring Information Systems and Applications 

Plug IT In 1 Business Processes and Business Process Management  
Plug IT In 2 Hardware and Soft ware  
Plug IT In 3 Fundamentals of Relational Database Operations  
Plug IT In 4 Cloud Computing  
Plug IT In 5 Artificial Intelligence  
Plug IT In 6 Project Management  
Plug IT In 7 Protecting Your Information Assets