作業研究與管理科學

Practical Management Science 6/e

+作者:

Winston

+年份:
2019 年6 版
+ISBN:
9781337406659
+書號:
IE0277HC
+規格:
精裝/套色
+頁數:
840
+出版商:
Cengage
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●COMPLETELY UP-TO-DATE CONTENT FOCUSES ENTIRELY ON MAXIMIZING THE POWER OF EXCEL 2016. All screenshots reflect this newest version of Excel.
●REVISED PROBLEMS INCORPORATE THE LATEST DATA. Numerous problems throughout this edition are updated to feature some of today's most up-to-date data.
●NEW TUTORIAL VIDEOS EXPLAIN CONCEPTS AND WORK THROUGH EXAMPLES These useful learning tools ensure thorough understanding. This edition offers almost 30 new tutorial videos that clearly explain concepts and carefully follow examples step by step. Students can easily access the videos through the all-new MindTap® digital course.
●NEW CHAPTER 14 EMPHASIZES DATA MINING. This useful chapter focuses on two important data mining problems: classification, with discussion of neural nets and other classification methods, and clustering. To add this new coverage without increasing the book's overall length, the previous edition's chapter on Inventory and Supply Chain Models now appears online.
●CENGAGE’S NEW ONLINE MINDTAP® COURSE DELIVERY SYSTEM IS THE DIGITAL LEARNING SOLUTION THAT POWERS STUDENTS FROM MEMORIZATION TO MASTERY. It gives you complete control of your course -- to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap gives you complete ownership of your content and the learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

●RELEVANT MATERIAL CONNECTS WITH A BROAD RANGE OF BUSINESS MAJORS. Interdisciplinary examples and problems from finance, marketing, and operations research cover such topics as portfolio selection, options, and pricing models. Students remain engaged as they see the importance of what they're learning throughout your course.
●AUTHORS PROVIDE A VARIETY OF PROBLEMS FOR YOUR FLEXIBILITY. This edition provides four types of problems -- level A, level B, modeling, and cases – that are graded within sections and chapters. This assortment of problems gives you additional options as you assign homework.
●CENGAGE’S ONLINE MINDTAP® COURSE DELIVERY SYSTEM IS THE DIGITAL LEARNING SOLUTION THAT POWERS STUDENTS FROM MEMORIZATION TO MASTERY. MindTap includes hundreds of multiple choice problem-solving questions for testing students. It gives you complete control of your course -- to provide engaging content, to challenge every individual, and to build their confidence. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. Empower students to accelerate their progress with MindTap.
●MODELING SKILLS ARE EMPHASIZED THROUGH THE USE OF MICROSOFT® EXCEL 2016. The use of spreadsheets, integrated throughout the book, allows students with varying mathematical backgrounds to build upon their skills as they work through sophisticated problems. Many examples use "Big Picture" diagrams to ease the transition from problem statements to actual spreadsheet models.
●CONTENT EQUIPS STUDENTS WITH THE MOST UP-TO-DATE TOOLS FOR SOLVING PROBLEMS. The edition teaches students to work with important professional add-ins including the Palisade DecisionTools Suite with @RISK, StatTools, PrecisionTree, TopRank, NeuralTools, Evolver, and BigPicture. Students also work with SolverTable, which allows users to complete sensitivity analysis on optimization models.

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards and is a six-time recipient of the school-wide MBA award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS; MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS; SIMULATION MODELING WITH @RISK; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013; MARKETING ANALYTICS; and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.

S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel®. Dr. Albright has published more than 20 articles in leading operations research journals in applied probability. He has also published several successful textbooks, including BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; and VBA FOR MODELERS.

1. Introduction to Modeling.
2. Introduction to Spreadsheet Modeling.
3. Introduction to Optimization Modeling.
4. Linear Programming Models.
5. Network Models.
6. Optimization Models with Integer Variables.
7. Nonlinear Optimization Models.
8. Evolutionary Solver: An Alternative Optimization Procedure.
9. Decision Making Under Uncertainty.
10. Introduction to Simulation Modeling.
11. Simulation Models.
12. Queueing Models.
13. Regression and Forecasting Models.
14. Data Mining
15. Project Management (MindTap only).
16. Multiobjective Decision Making (MindTap only). 
17. Inventory and Supply Chain Models (MindTap only).